We recently did an SEO (Search Engine Optimisation) campaign for our own website to increase local business search traffic as any search for web design services in Burnley and/or Lancashire and the surrounding area was completely missing out our website, and losing us business opportunities!
We spent time optimising the site, ensuring the content was relevant and aimed at our local businesses, and generally making sure that we would be up there in the results on Google to try and get more local business.
After a few days things were looking good, and we were at least on pages 5 to 6 of Google for local searches, which was much better compared to earlier results.
After a few more tweaks we are very pleased to be now listed on page 1 of Google, and more importantly we are now in second position for a search on "web design burnley" just ahead of Door4, a very large web design company based around the corner. :-)
We know that SEO needs constant work though and we will move up and down the listings on a daily basis so we will be working hard to maintain a great position in the listings.